Beauty & hair ecommerceSourced
Case Study: Divatress drove $123,000 in SMS sales in its first year with Omnisend
Divatress Case StudySourced & dated by Case Study Desk
Key results
The challenge
Divatress is an online retailer of wigs, braids, and hair care products. The company wanted to expand into SMS marketing and rely more heavily on automations to grow revenue.
The solution
Divatress adopted Omnisend for SMS marketing, automations, and web push, building an SMS list and workflows such as abandoned-cart and welcome series. SMS campaigns ran alongside email across the customer lifecycle.
“At this point, I can't imagine a world without SMS marketing. It's really taken off.”
RLRob LinOwner and Founder, Divatress
The results, in context
Divatress drove $123,000 in SMS campaign sales over its first year and grew its SMS list to 70,000 subscribers within eight months. Automations generated 54% of Omnisend revenue, and the abandoned-cart workflow converted at 29%.
Products used
Omnisend SMS marketingOmnisend AutomationsOmnisend Web push