Case Study: Kleenoil lifts sales efficiency about 13% by systematizing follow-ups with Salesmate
Key results
The challenge
Kleenoil, an oil-filtration equipment provider operating across India, received five to six new bulk-order inquiries daily and struggled to keep up with follow-ups. Inquiries were not tracked systematically, follow-ups were inconsistent, and its field sales team found manual data entry in Excel inefficient, causing deals to stall.
The solution
Kleenoil adopted Salesmate CRM and used its activity tracking and deal management to log and monitor every inquiry, with activities and reminders ensuring follow-ups were scheduled and not missed.
“We generate leads daily, but consistent follow-ups weren't happening. The backlog kept piling up, and we lost potential sales simply because we weren't reaching back in time.”
AKAnkrish KapurDirector of Sales, Kleenoil
The results, in context
According to the published Salesmate customer story, Kleenoil achieved around a 13% increase in sales efficiency, alongside improved follow-ups and greater sales accountability, after standardizing its process in Salesmate.