Case Study: Itau Unibanco cuts time-to-insight by over 75% and scales usability testing with Maze
Key results
The challenge
Itau Unibanco's research and design teams needed to run usability testing at the scale of a large financial institution, but their prior approach limited both volume and speed. Expanding testing while shortening time-to-insight required a platform many teams could adopt.
The solution
The bank standardized usability testing on Maze, combining prototype and live-website testing, interview studies, and AI-automated reports, and rolled it out to more than 300 designers and researchers. Strategic recruitment partnerships let the team significantly increase sample sizes.
“This approach has drastically reduced testing time and costs while allowing us to significantly increase sample sizes. Together, this has cut our time to insight by over 75%.”
RLRenato LeiteLead of CX Research Operations, Itau Unibanco
The results, in context
Itau Unibanco reported cutting time-to-insight by over 75% and running approximately 500 usability tests annually, scaling from dozens to hundreds of annual studies. The page also cites 3x faster time to insight and 10x larger sample sizes as the practice matured.