Case Study: Hopper runs research 2x faster and cuts costs 75% after switching to Maze
Key results
The challenge
As Hopper grew, its existing research solution became time-consuming for reaching customers, setting up tests, and analyzing results. The team also needed a more affordable option as research volume increased.
The solution
Hopper switched to Maze, using its test setup, automated data analysis, auto-generated reports, and an Amplitude integration to target specific cohorts. Maze was adopted by designers across cross-functional teams.
“From a design team perspective, we're able to run research in half the time, which is a 50% saving in time. From a business perspective, we were able to cut costs by 75% by switching to Maze.”
HTHenrique Johansson TramontinaPrincipal Product Designer, Hopper
The results, in context
Hopper reported a 2x faster research process and a 50% improvement in research efficiency, running studies in half the time. The team also reported cutting costs by 75% and spending roughly 4x less than with its previous tool, and collected over 1.5K responses in one roughly six-week study.