Real Estate TechnologySourced

Case Study: HqO triples user-research projects and gets results in 24-48 hours with Maze

HqO Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

HqO

Industry

Real Estate Technology

Challenge

Moderated testing took weeks and limited how often research ran.

Headline result

HqO reported tripling the number of projects that use user research and getting results in 24-48 hours instead of weeks with Maze.

Key results

More projects using user research

tripled research efficiency

24-48 hrs

To get results, instead of weeks

via Maze Panel and Reach

The challenge

At HqO, moderated user testing previously took weeks, which constrained how many projects could incorporate research. The design team wanted to streamline productivity and expand research usage.

The solution

HqO used Maze, including the Maze Panel and Reach, to recruit participants and run tests that return results quickly. This let research run continuously across more projects.

“The Maze Panel and Reach are a great way for us to get results quickly. We're getting answers within 24-48 hours instead of weeks—it's been a game changer for us.”
AL
Anna Leach
Lead Product Designer, HqO

The results, in context

HqO reported tripling the number of projects where it uses user research and getting answers within 24-48 hours instead of weeks. The faster turnaround supported more insight-driven product decisions.

Products used

Maze MazeMaze Maze PanelMaze Reach