Case Study: Bpifrance launches products 3x faster and doubles time-to-insight with Maze
Key results
The challenge
Bpifrance wanted to democratize research across its product organization and reduce design uncertainty by testing with end-users at scale. Its teams needed to move faster from research to product launch.
The solution
Bpifrance adopted Maze to facilitate and structure continuous discovery research across 20+ product teams, using prototype testing and usability scoring. This let both internal and external feedback be collected in a consistent way.
“Maze allows us to democratize research across multiple teams, which means we now collect feedback and insights 2x faster than before, both internally and externally.”
JKJean-Baptiste KaloyaHead of Product Design, Bpifrance
The results, in context
Bpifrance reported 2x faster time-to-insight and 3x faster time-to-launch, launching a new SMB lending offer in under two months, three times faster than previous launches. Learnings from Maze reports were credited with boosting decision confidence 30%.