Case Study: Harmon Brothers lifts internal ROAS from 1-1.5 to 2.6 with real-time Databox dashboards
Key results
The challenge
Harmon Brothers struggled with manual reporting in Google Data Studio that constantly broke, requiring daily fixes to data connections and equations. The agency needed a scalable way to manage data for many internal and external campaigns.
The solution
Harmon Brothers integrated campaign data from Facebook, Google Analytics, Stripe and Shopify into Databox, built templatized dashboards for fast client setup, and implemented goal-tracking and ROAS monitoring, including funnel metrics for its internal Harmon Brothers University courses.
“Our ability to spot trends has become immediate. One of my directors has spotted trends and rewritten and refilmed advertisements in a matter of days, because of what we were seeing in the dashboards.”
ACAndrew CampbellMarketing Technology Manager, Harmon Brothers
The results, in context
The ability to spot trends became immediate, letting directors rewrite and refilm advertisements within days. Harmon Brothers reported that internally, return on ad spend numbers improved from 1 or 1.5 to as much as 2.6, as published by Databox.