Case Study: First Response grows sales 55% year-over-year after centralizing KPIs in Databox
Key results
The challenge
First Response Maintenance Services lacked centralized visibility into its KPIs and spent excessive time logging in and out of multiple analytics platforms. The company had no clear benchmark or shared mechanism to track and improve sales performance across the business.
The solution
The company connected 17 or more data sources into Databox, including HubSpot (Service, CRM and Marketing), Google Ads, LinkedIn Ads, Google Analytics, Google Search Console, Xero and others. It built sales leaderboards, marketing performance dashboards and financial dashboards to monitor KPIs in one place.
“It really did drive results positively.”
TPTim PetersenFounder & Licensed Builder, First Response Maintenance Services
The results, in context
After centralizing its metrics in Databox, First Response reported growing sales by 55% year-over-year. The visibility of KPIs throughout the company increased by 70%, and the number of goals the company actually achieves grew by 40%, as published by Databox.