Case Study: How Flo Health increased sign-ups 12.5x with Auth0
Key results
The challenge
Flo Health wanted to improve its registration experience without trading off security, and to reduce user churn during onboarding. Managing authentication in-house also drew focus from the app's core product.
The solution
Flo Health adopted Auth0 and enabled social logins, including Apple Sign In, along with Brute Force Protection. The first use case reached production in less than one month.
“We were able to put our first use case in production in less than one month because with Auth0, everything was done by design.”
ACAlex ChervonySoftware Engineer, Flo Health
The results, in context
After launching social logins through Auth0, Flo Health saw completed new-user sign-ups increase 12.5x, rising from 6% to 75%, along with a significant reduction in churn during onboarding. The team put its first use case into production in under a month.