Case Study: The Vitamin Shoppe grows total reviews 150% with Emplifi
Key results
The challenge
The Vitamin Shoppe, a supplements retailer founded in 1977 carrying products from over 700 brands, wanted to expand its ratings and reviews collection. Its existing platform was overly complicated and lacked email-based review submission, limiting customer engagement and UGC.
The solution
The retailer implemented Emplifi Ratings & Reviews with Syndication, the 'Do More' feature that uses purchase history for personalized requests, and Inbox Submission for mobile-first review collection directly from emails.
“We were looking for a solutions provider that could be more than just a vendor—someone who could help us grow the business and be a true strategic partner.”
TPTamara PirczSenior Director of eCommerce, The Vitamin Shoppe
The results, in context
In its first full year with Emplifi, The Vitamin Shoppe documented a 150% increase in total reviews collected, a 58% rise in native review submissions, 60% catalog coverage, and 62% of review submissions made on mobile devices. Figures are quoted from Emplifi's published Vitamin Shoppe customer story and dated to this index.