Case Study: DMC lifts average order value 119% with Emplifi UGC
Key results
The challenge
DMC, a needlework materials company founded in 1746, wanted to keep its loyal, multi-generational community engaged while growing its influencer program. It also sought to make better use of customer-generated content across its shopping experience.
The solution
DMC adopted Emplifi's influencer management tool and UGC platform to build inspiration-led content strategies and shoppable on-site galleries. The approach put user-generated inspiration and instruction at the forefront of the shopping journey.
“User-generated content puts inspiration and instruction in the forefront. Emplifi also gives us an opportunity to gain perspective on trends.”
TMTiffany MedinaConsumer Marketing Manager, DMC
The results, in context
DMC documented a 119% increase in average order value and a 105% increase in conversions using Emplifi's UGC, with engaged shoppers 1.6x more likely to convert. Figures are quoted from Emplifi's published DMC customer story and dated to this index.