Case Study: GNC lifts repeat-visit rate 200% with Emplifi social proof
Key results
The challenge
GNC, a health and nutrition retailer offering products from hundreds of brands, recognized the value of reviews for building social proof. It needed additional ways to showcase its online community and address syndication and Community Q&A needs.
The solution
GNC deployed Emplifi's Ratings & Reviews suite alongside its Social UGC collection and curation platform, integrating reviews and shoppable social content across channels with product tagging.
“There was a lot of interest in closing the loop between social and eCommerce, so we thought the Social UGC side of the platform was an easy opportunity to get more customer proof beyond ratings and reviews.”
ASAlison SchmitzProduct Manager, Ecommerce, GNC
The results, in context
GNC documented a 200% increase in repeat-visit rate and a 57% increase in overall content volume, and collected more than 275,000 reviews (130,000 native and 145,000 syndicated). Figures are quoted from Emplifi's published GNC customer story and dated to this index.