Case Study: How Lion Australia lifted learning content adoption to 95% with Bigtincan
Key results
The challenge
Lion Australia's sales teams struggled to access current product information during customer meetings because content was spread across multiple disconnected systems. This created uncertainty about whether reps were using the most up-to-date materials when meeting with buyers.
The solution
Lion consolidated its marketing and learning content onto Bigtincan's unified platform, giving sales teams real-time access to the latest materials anywhere. Coaching, analytics, training, and content were brought into one integrated system.
“The major challenges that we faced were validity of our content and making sure it was up to date and that our users can access it wherever they are in real time for our customers.”
LHLynita HalaskaCapability Lead, Sales Operations, Lion Australia
The results, in context
After implementation, Lion Australia boosted learning content adoption to 95%. Teams that completed learning activities saw sales performance improve by 24%. Figures are quoted from Bigtincan's published Lion customer story and dated.