Mortgage lendingSourced

Case Study: Better cuts cost to originate 41% and doubles conversion with ElevenLabs

Better Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Better

Industry

Mortgage lending

Challenge

Handling mortgage inquiries and follow-up at scale

Headline result

41% lower cost to originate; 2x lead-to-lock conversion

Key results

-41%

Cost to originate

reduced by 41%

Lead-to-lock conversion

doubled over the year

35.5%

Inquiries automated end-to-end

1,666+ hrs

Loan-officer time saved monthly

The challenge

Better is an AI-native mortgage lender. It needed to handle a high volume of mortgage inquiries and outbound follow-up while controlling the cost of originating loans.

The solution

Better built Betsy, a voice-based AI loan assistant, on ElevenLabs Agents to automate mortgage inquiries and support the application process through conversational AI.

“2x our lead-to-lock conversion over the last year. Betsy allows us to approve more borrowers.”
VG
Vishal Garg
CEO, Better

The results, in context

ElevenLabs reports that Better reduced its cost to originate by 41%, doubled lead-to-lock conversion over the year, and automated 35.5% of mortgage inquiries end to end, saving loan officers more than 1,666 hours per month.

Products used

ElevenLabs ElevenLabs Agents