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Online retail / e-commerceSourced

Case Study: ASOS aligns 60+ Agile teams with Miro

ASOS Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
ASOS
Industry
Online retail / e-commerce
Challenge
Aligning dozens of Agile teams and cutting legacy tools
Headline result
60+ Agile teams aligned, 75% fewer diagramming licenses

Key results

60+
Agile teams aligned in Miro
71%
More effective meetings
3.75 hours
Saved per user per week
75%
Reduction in legacy diagramming licenses

The challenge

ASOS coordinates dozens of Agile product teams and needed a shared space to align planning, run discovery, and reduce reliance on legacy diagramming tools. Quarterly planning and meetings were time-consuming across distributed teams.

The solution

ASOS uses Miro to align its Agile teams, run quarterly planning, and support product discovery and design critiques on shared boards, consolidating work that previously required separate diagramming software.

Miro has removed so much friction from the process and made me a better designer. It takes me half the time to distill user research.

JM
Jill Murphy
Product Designer, ASOS

The results, in context

ASOS aligned more than 60 Agile teams in Miro and reported 71% more effective meetings and about 3.75 hours saved per user each week. The shift also cut legacy diagramming software licenses by 75%.

Products used

Miro Miro