Case Study: RPR grew yearly webinar signups 620%, from 25K to 180K, with Appcues

Key results

The challenge

Realtors Property Resource (RPR), a real estate data platform, wanted to grow registrations for its webinar program and move more users toward power-user behavior.

The solution

RPR used Appcues Flows, Checklists, and Slideouts, along with custom events and a Zapier integration, to promote webinars and drive in-app registration.

The results, in context

RPR grew yearly webinar signups by 620%, from 25,000 to 180,000, averaging roughly 22% year-over-year growth since 2015. Webinar attendees were 80% more likely to convert into power users, and RPR's Knowledge Check flow reached a 42.6% completion rate.

Products used