Case Study: Blip increased activation by 124% and cut time to value 9.7X with Appcues
Key results
The challenge
Blip, a conversational chatbot martech platform, identified its activation moment as users publishing and testing their first chatbot. Many users were not creating and publishing flows in their first session, because they were exposed to a large number of features without a clear path forward.
The solution
Using Appcues Flows, Blip built a multi-step personalized walkthrough, including a tooltip drawing attention to the 'create chatbot' button and additional in-app guidance across the activation funnel.
“The best thing about Appcues is that we can iterate on our experiences without wasting any time. We can clearly see what our users are engaging with and that helps us create experiences that guide them to value faster.”
GVGuilherme ValadaresProduct Marketing Manager, Blip
The results, in context
Blip's funnel completion rate rose from 28.4% to 63.74%, a 124% increase in activation, while median time to funnel completion fell from 1.1 hours to 6.8 minutes, a 9.7X reduction in time to value. Dropout at the 'publish the bot' stage fell from 55% to under 11%.