Case Study: MYOB increased new user activation by 21% with personalized onboarding using Appcues
Key results
The challenge
MYOB, a business management and accounting software provider, found its setup rate hovering around 14% and observed a correlation between users who completed setup and those who activated. The team wanted to boost setup completion with a more tailored onboarding approach.
The solution
MYOB used Appcues to build no-code checklists, surveys, guided flows, and tooltips to personalize onboarding across its core product lines, including sales, expenses, and payroll, without engineering builds.
“We wanted to provide a more tailored approach to onboarding. We jumped into Appcues because it was a very quick, no-build, easy way to optimize that.”
KRKiran RaszkaSenior Product Designer, MYOB
The results, in context
After deploying Appcues, MYOB improved its global setup rate by 21% across all core product lines, up from a baseline setup rate of about 14%, with some checklists reaching completion rates above 40%.