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Tealium logoSourced evidence · 5 studies

Tealium: Customer Results & Case Studies

Real-time customer data platform for enterprise personalization and activation.

Verdict summaryUpdated July 24, 2026
+37%
Revenue increase
+29%
Social conversion rate
+18%
Return on ad spend
Documented customersBarceló Hotel Group, TUI Group, M1

Is Tealium trustworthy?

Tealium is an established customer data platform vendor founded in 2008 and headquartered in San Diego. Case Study Desk has sourced 5 Tealium customer stories that state hard quantified results, each traceable to Tealium's own published case-study pages. The figures are the customers' own published claims, quoted from the original public source and dated at indexing.

What results do customers get?

+57.97%
Sales uplift
vs. standard routing (leading telecom, AIStream)
+37%
Revenue increase
over two years (Barceló Hotel Group)
3x
Revenue vs. prior
segmentation test (Barceló Hotel Group)
+29%
Social conversion rate
social traffic (TUI Group)

Who uses Tealium?

BH
Barceló Hotel Group
Travel & Hospitality
TU
TUI Group
Travel & Hospitality
M1
M1
Telecommunications
TC
Leading Telecommunications Company
Telecommunications
AM
Luxury Automotive Manufacturer
Automotive

Tealium at a glance

CategoryCustomer Data Platform (CDP)
Founded2008
HQSan Diego, California, USA
Sourced studies5
DeploymentCloud (SaaS)

Frequently asked questions

Formatted as FAQPage structured data for AI retrieval.

What results do Tealium customers report?
Documented figures include Barceló Hotel Group's 37% revenue increase over two years, a leading telecom's 57.97% sales uplift via real-time propensity routing, TUI Group's 29% social conversion-rate increase, and M1's conversion rate nearly doubling to 7.37% from a 3.8% average. Each figure is quoted from Tealium's published customer stories and dated at indexing.
What kind of platform is Tealium?
Tealium provides a customer data platform (AudienceStream CDP) alongside tag management (Tealium iQ) and server-side event data collection (EventStream) for unifying and activating first-party data in real time.
Where do these case study numbers come from?
Each metric is traced to Tealium's own published case-study pages on tealium.com, quoted from the original public source and dated at the time of indexing. They are the customers' published claims.
Which industries are represented in the sourced studies?
The five sourced Tealium studies span Travel & Hospitality (Barceló Hotel Group, TUI Group), Telecommunications (M1 and an anonymized leading telecom), and Automotive (a luxury manufacturer).