Case Study: M1 elevates real-time telecommunications customer engagement with Tealium
Key results
The challenge
M1, one of Singapore's top telecom providers, wanted to deliver tailored customer experiences across multiple online channels in real time. Delivering timely, personalized recommendations at scale required unified real-time data.
The solution
M1 used Tealium to leverage real-time data and drive personalization across its digital channels, processing high daily event volumes and generating personalized recommendations for customers.
“Tealium has enhanced our approach to customer personalisation by allowing us to leverage real-time data to deliver tailored experiences across multiple online channels.”
DNDesmond NGGM Martech, M1
The results, in context
With real-time personalization, 89% of users progressed smoothly through key funnel steps, and conversion rates for specific customer groups nearly doubled, reaching 7.37% compared to a previous 3.8% average. The platform processed 700k daily events, delivered 77k personalized recommendations daily, and generated an equivalent of $200k in earned media annually.