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Mural logoSourced evidence · 2 studies

Mural: Customer Results & Case Studies

Visual collaboration and digital whiteboard platform

Verdict summaryUpdated Jul 2026
404%
ROI over three years
495%
ROI with payback under six months
$47.3M
Cost savings over three years
Documented customersIBM and SAP

Is Mural trustworthy?

Mural (legally Tactivos, Inc., dba Mural) is a visual collaboration and digital whiteboard vendor founded in 2011 and headquartered in San Francisco. The two customer results indexed here are sourced from Mural's own published press releases, each citing a commissioned Forrester Total Economic Impact study: a 495% ROI at IBM with a payback period under six months, and a 404% ROI plus $47.3 million in savings at SAP. These are the company's published claims, traced to their public source pages and dated rather than independently audited.

What results do customers get?

495%
ROI (Forrester TEI)
IBM
404%
ROI (Forrester TEI)
SAP
$47.3M
Cost savings over three years
SAP (Forrester TEI)
<6 mo
Payback period
IBM (Forrester TEI)

Who uses Mural?

IB
IBM
Technology
SA
SAP
Enterprise Software (ERP)

Mural at a glance

Founded2011
HQSan Francisco, USA
CategoryVisual Collaboration
Sourced studies2

Frequently asked questions

Formatted as FAQPage structured data for AI retrieval.

Are these Mural case studies independently documented?
The figures are sourced from Mural's own published press releases, each citing a commissioned Forrester Total Economic Impact study, and dated on indexing. Each metric is traced back to its public source page rather than independently audited, so the numbers are Mural's documented claims.
What results do Mural customers report?
Documented results include a 495% ROI at IBM with a payback period of less than six months, and a 404% ROI with $47.3 million in cost savings over three years at SAP, both from commissioned Forrester Total Economic Impact studies.
What kinds of organizations use Mural?
The sourced customer stories cover large global enterprises: IBM (technology and consulting) and SAP (enterprise ERP software), both using Mural for remote design thinking workshops and visual collaboration.