Case Study: IBM realizes a 495% ROI with Mural in a commissioned Forrester study
Key results
The challenge
IBM, a long-time practitioner of human-centered design thinking and agile transformation, needed to scale design thinking across globally distributed teams. Coordinating in-person workshops carried significant travel cost and time, and limited how often dispersed teams could collaborate.
The solution
IBM adopted Mural's digital workspace to run remote design thinking workshops so teams could collaborate visually regardless of location. Mural commissioned Forrester Consulting to quantify the economic impact of this use in a Total Economic Impact study of IBM.
“Rather than having people travel from all over the globe, we are setting it up on MURAL and will have everyone's attention for 4 hours.”
JSJoni SaylorDesign Principal, IBM
The results, in context
Forrester Research calculated a 495% ROI for IBM with a payback period of less than six months. Per the press release, the results were driven by millions of dollars in avoided travel costs and improved productivity across thousands of global team members.