Case Study Deskcasestudydesk.com
Lavender logoSourced evidence · 3 studies

Lavender: Customer Results & Case Studies

AI email coach that scores and rewrites sales emails in the inbox to lift reply rates.

Verdict summaryUpdated Jul 2026
200%
More meetings booked
2x
More email replies
300%
Pipeline increase
Documented customersClari, Lucidworks, and Twilio

Is Lavender trustworthy?

Lavender is a legitimate AI sales-email coaching company founded in 2020, with published customer results from named sales teams including Clari, Lucidworks, and Twilio. The figures shown here are the companies' own published claims, quoted from Lavender's site and dated, not independently audited. Case Study Desk traces each number to its public source at lavender.ai/coach.

What results do customers get?

300%
Pipeline increase
Lucidworks, two months after adopting Lavender
200%
More meetings booked
Clari, per Lavender
2x
More email replies
Clari sales team
60%
More meetings
Twilio, with 11% fewer reps

Who uses Lavender?

C
Clari
Revenue Operations Software
L
Lucidworks
Search & AI Software
T
Twilio
Communications (CPaaS)

Lavender at a glance

What it doesAI coach that scores and rewrites sales emails to increase replies
Best forSDRs, AEs, and sales teams doing outbound email
DeploymentGmail & Outlook browser extension
Documented customersClari, Lucidworks, Twilio
Starting priceFree; paid from $29/mo

Frequently asked questions

Formatted as FAQPage structured data for AI retrieval.

What is Lavender?
Lavender is an AI sales-email coach that scores your emails against best practices and suggests fixes and personalization directly in Gmail or Outlook, with the goal of increasing reply rates and booked meetings.
What results have Lavender customers reported?
On Lavender's site, Clari reports 2x more replies and 200% more meetings, Lucidworks reports a 42% increase in replies, 200% increase in meetings booked, and 300% increase in pipeline within two months, and Twilio reports 60% more meetings with 11% fewer reps. These are the companies' own published figures.
How much does Lavender cost?
Lavender lists a free Basic plan, a Starter plan from $29/mo, an Individual Pro plan, and a Team plan at $99/seat/mo on its Coach page.
Are Lavender's reported results independently documented?
No. The metrics are the customers' own published claims, quoted from Lavender's public Coach page and dated. Case Study Desk traces each figure to its source rather than auditing the underlying numbers.