SoftwareSourced

Case Study: Twilio books 60% more meetings with 11% fewer reps using Lavender

Twilio Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Twilio

Industry

Software

Challenge

Book more meetings without adding headcount

Headline result

Twilio reports 60% more meetings with 11% fewer reps after adopting Lavender's Email Coach

Key results

60%

More meetings

Twilio, per Lavender

11%

Fewer reps

Twilio, while booking 60% more meetings

The challenge

Twilio's sales team aimed to improve email open rates and book more meetings without adding headcount.

The solution

Twilio used Lavender's Email Coach to score and standardize outbound emails across the team, giving reps real-time feedback in the inbox.

“Leveraging Lavender resulted in a swift rise in open rates and significantly improved communication from my team.”
CA
Casey J. Ashley
Enterprise Sales Leader at Twilio

The results, in context

Lavender reports Twilio booked 60% more meetings with 11% fewer reps. An enterprise sales leader at Twilio cited a rise in open rates and improved team communication. These figures are the company's own published claims, quoted from Lavender's Coach page and dated here.

Products used

Lavender Lavender Email Coach