Case Study: How Virgin Media O2 saves £1M with Zeotap CDP

Key results

The challenge

Virgin Media O2 wanted to reduce budget wastage from inaccurate customer targeting in its digital ad campaigns. The objective was to lower cost per order while increasing conversion rate and customer-acquisition efficiency.

The solution

Using Zeotap CDP, Virgin Media O2 suppressed existing customers from its digital campaigns, focused spend on new prospects, and reinvested the saved budget into acquisition.

The results, in context

Virgin Media O2 saved £1 million in direct paid-media budget in one year, suppressing 70% of existing customers from its digital campaign while decreasing cost per order by 37%, increasing click rate by 38%, and lifting conversions by 43% with reinvested budget.

Products used