Case Study: How Entain elevated retargeting and real-time personalisation with Zeotap CDP

Key results

The challenge

Entain struggled to fully use its customer data for retargeting on a best-of-suite CDP that offered limited support and transparency and constrained it to less persistent identifiers. This hampered its ability to run effective, data-driven campaigns.

The solution

Entain implemented Zeotap CDP to unify customer data and apply multiple ID strategies, activating more than 20 use cases across the EU and US in the first eight weeks of implementation.

The results, in context

Entain achieved a 4x higher match rate at 90% on Facebook, alongside a 20% increase in match rate, a 20% increase in player protection, and a 2.5% increase in same-day first-time deposits.

Products used