BankingSourced
Case Study: Global bank refines customer acquisition strategy and yields 50% match rate
Global Bank Case StudySourced & dated by Case Study Desk
Key results
The challenge
Facing new fintech competitors, the bank needed to expand customer acquisition without overspending. Fragmented and inaccurate data made it difficult to target the right customers cost-efficiently.
The solution
The bank deployed Zeotap CDP with advanced data enrichment to refine its acquisition strategy and improve targeting accuracy.
The results, in context
The CDP delivered a 50% match rate, enriching a total of 60 million profiles in the process.
Products used
Zeotap Zeotap CDP