RetailSourced
Case Study: How Breuninger boosts sales with 46% higher basket value using Zeotap CDP
Breuninger Case StudySourced & dated by Case Study Desk
Key results
The challenge
Breuninger, a German premium department-store retailer, aimed to future-proof and improve the effectiveness of its retargeting. It initially relied on website tracking data and lacked enriched, unified customer profiles, limiting targeting efficiency and personalisation.
The solution
Breuninger deployed Zeotap CDP and activated five MVP use cases across platforms including Google Customer Match, Adform and Meta, using cross-channel suppression to exclude recent purchasers and focus on new customers and high-value branded ad retargeting.
The results, in context
Breuninger increased its Cost Order Turnover ratio by up to 30% before returns and recorded a 46% boost in average basket value.
Products used
Zeotap Zeotap CDP