MediaSourced
Case Study: Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP
Unidad Editorial Case StudySourced & dated by Case Study Desk
Key results
The challenge
Unidad Editorial, Spain's leading multimedia communication group, lacked enough data to identify the demographics and behaviours of its users. This limited onsite personalisation and the campaign insights it could offer advertisers.
The solution
Unidad Editorial integrated Zeotap's CDP and ID+ universal identifier with its DMP and moved data to Google Ad Manager for segment activation.
“Every time we use Zeotap data it increases the CTR in every single campaign. On average, we see a 33.95% increase in CTR.”
FMFelipe Moreno PadillaHead of Data Advertising Strategy, Unidad Editorial
The results, in context
Zeotap integrated with Unidad Editorial's DMP in about four weeks, activating segments within the first two weeks, and campaigns using Zeotap data saw an average 33.95% increase in click-through rate.
Products used
Zeotap Zeotap CDPZeotap Zeotap ID+