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Case Study: Yankee Candle grew recurring revenue 343% with an Ordergroove subscription box program
Yankee Candle Case StudySourced & dated by Case Study Desk
Key results
The challenge
Yankee Candle, part of Newell Brands, wanted to launch a curated subscription box experience and grow recurring revenue as customers embraced curated experiences.
The solution
Yankee Candle partnered with Ordergroove to launch and scale a curated subscription box program with retention-focused subscriber experiences.
“The Ordergroove family is full of passion and the results we've seen have been incredibly powerful.”
JSJustin SwensonVP of eCommerce, DTC & Digital Technology, Newell Brands
The results, in context
Ordergroove reports Yankee Candle grew recurring revenue 343% since the onset of the COVID-19 pandemic and 10x within eight months of launch. The program reached a 90% subscriber retention rate, an 87% sell-through of fall boxes within the first 11 weeks, and a 300% increase in orders after launch.
Products used
Ordergroove Ordergroove Subscriptions