Health & wellnessSourced

Case Study: Bonafide grew subscription sales 79% over two years with Ordergroove

Bonafide Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Bonafide

Industry

Health & wellness

Challenge

Build long-lasting customer relationships and offset acquisition costs.

Headline result

Bonafide migrated to Ordergroove to become subscription-first, growing subscription sales 79% over two years with 80% of online purchases now subscriptions.

Key results

79%

Increase in subscription sales

over two years

22.5%

Higher subscriber lifetime value

year-over-year

44%

More upsell revenue

first three months of Magic Link launch

The challenge

Bonafide wanted to migrate to a new subscription solution to build long-lasting customer relationships, grow customer lifetime value, and offset customer acquisition costs.

The solution

Bonafide adopted Ordergroove's subscription platform, including Magic Link, to drive subscription enrollment, cross-sell, upsell, and winback retention.

“I would definitely recommend Ordergroove to any company looking to become a subscription-first business.”
ND
Nargiza Dakmak
Director of eCommerce, Bonafide

The results, in context

Ordergroove reports Bonafide increased subscription sales 79% over two years, with 80% of online purchases now subscriptions. Subscriber lifetime value rose 22.5% year-over-year, and the first three months of the Magic Link launch drove 44% more upsell revenue.

Products used

Ordergroove Ordergroove SubscriptionsOrdergroove Magic Link