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Food & beverage (coffee)Sourced

Case Study: Compass Coffee increased total subscription revenue 122% with Ordergroove prepaid subscriptions

Compass Coffee Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Compass Coffee
Industry
Food & beverage (coffee)
Challenge
Deliver a consistent coffee experience through subscriptions.
Headline result
Compass Coffee switched to Ordergroove and grew total subscription revenue 122% and active subscribers 173%, driven by prepaid subscriptions.

Key results

122%
Increase in total subscription revenue
173%
Increase in active subscribers
73%
Higher retention
from prepaid subscriptions

The challenge

Compass Coffee recognized that a consistent day-to-day coffee experience mattered to its customers and saw subscriptions as the best way to deliver it, but needed a stronger subscription management experience.

The solution

Compass Coffee switched to Ordergroove's Subscription Manager and launched prepaid subscriptions, using Ordergroove analytics to monitor subscriber cohorts.

We've basically tripled our subscriptions since we came onboard with Ordergroove.

JS
Joel Shetterly
Head of Brand, Compass Coffee

The results, in context

Ordergroove reports Compass Coffee increased total subscription revenue 122% and active subscribers 173%. Prepaid subscriptions delivered 30% higher lifetime revenue and 73% higher retention, with fewer than 0.5% of support tickets coming from prepaid subscribers.

Products used

Ordergroove Ordergroove Subscription ManagerOrdergroove Prepaid Subscriptions