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Beauty & personal careSourced

Case Study: bareMinerals delivered 2x subscriber lifetime value with Ordergroove prepaid subscriptions

bareMinerals Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
bareMinerals
Industry
Beauty & personal care
Challenge
Grow subscription adoption and lifetime value for a beauty brand.
Headline result
bareMinerals used Ordergroove on Shopify to launch prepaid subscriptions, delivering 2x higher lifetime value among prepaid subscribers and a 16% lift in enrollment.

Key results

2x
Higher lifetime value
among prepaid subscribers
16%
Lift in subscription enrollment
35%
Increase in payment recovery rate
year-to-date

The challenge

bareMinerals wanted to grow its subscription business on Shopify and increase subscriber lifetime value, including testing demand for prepaid subscription plans.

The solution

bareMinerals used Ordergroove with Shopify to launch prepaid subscriptions and optimize enrollment across product detail pages and existing subscribers.

“With Ordergroove and Shopify, we've seen our subscription business boom.”

RB
Regina Booth
Senior Merchandising Manager of eCommerce, bareMinerals

The results, in context

Ordergroove reports bareMinerals saw 2x higher lifetime value among prepaid subscribers, a 16% lift in subscription enrollment, and a 35% increase in payment recovery rate year-to-date. Subscriptions account for roughly 14% of bareMinerals' online revenue.

Products used

Ordergroove Ordergroove SubscriptionsOrdergroove Prepaid Subscriptions