Case Study: XP Inc. drives $66M in incremental revenue with Hightouch
Key results
The challenge
XP Inc., serving 4.7 million active clients, competed for attention against both financial-services rivals and every online brand. It optimized for account sign-ups but could not track investment conversions quickly enough, since 80% of new users take up to 14 days to invest, and stricter privacy regulations complicated its advertising strategy.
The solution
XP used Hightouch to sync predictive, privacy-first customer models to its marketing tools through Reverse ETL and server-side conversion APIs, and to power AI-driven audience segmentation on a zero-copy architecture.
“We invest millions every month in digital advertising, so making sure every dollar is well spent is a top priority.”
MDMarcelo DuarteHead of Customer Acquisition and Growth, XP Inc.
The results, in context
The program drove $66M in incremental revenue: $38M from performance-media optimization and $28M from AI-powered audience segmentation. Lead qualification improved by 62.5%.