Case Study: Otrium cuts campaign launch time 70% with Hightouch Ad Studio

Key results

The challenge

Otrium, which partners with 300+ fashion brands to sell end-of-season inventory across Europe, had more campaign ideas than capacity to execute them. Campaign launch cycles took roughly four weeks, causing missed promotional windows, and creative resource constraints left growth opportunities untested.

The solution

Otrium, a long-time composable CDP customer, adopted Hightouch Ad Studio to give its growth team full ownership of campaigns from briefing to execution.

The results, in context

Campaign launch time dropped by 70%, from about four weeks to one week. Against baseline assets, the new approach delivered a 15% increase in conversions, a 13% increase in click-through rate, and a 10% increase in return on ad spend.

Products used