Case Study: Chalhoub Group lowers acquisition cost 30% with Hightouch
Key results
The challenge
Chalhoub Group's audience activation was manual and time-consuming: segments were built in the CRM, downloaded, and uploaded to ad platforms as static files, a process so inefficient it could only be done about once a year, leaving data that was not refreshed, clean, or debugged.
The solution
Chalhoub used Hightouch Reverse ETL to sync data from BigQuery to ad platforms and Customer Studio to segment audiences, integrating directly with Facebook, Google Ads, TikTok, and Snapchat.
“We used to have to go to our CRM and spend hours building customer segments, and manually upload them to our marketing platforms, but this data wasn't refreshed, clean, or debugged in any way.”
TMTomasz MazurHead of Customer Acquisition, Chalhoub Group
The results, in context
Customer acquisition costs fell by 30% while ROAS and click-through rates increased. Hightouch now powers 40% of all revenue generated through Meta and 45% of revenue generated through Snapchat.