Case Study: Workshop Digital multiplies client conversions with Unbounce
Key results
The challenge
Workshop Digital, a marketing agency of about 10 PPC analysts serving roughly 70 clients, needed to produce and iterate on campaign landing pages at scale without dedicated design and development resources.
The solution
The agency built and A/B tested client landing pages in Unbounce and used Dynamic Text Replacement to match page copy to ad keywords, reducing the number of unique pages required.
“Unbounce has been a multiplier for our team – we can do the work of 10 people with 5 people.”
AMAndrew MillerCo-Founder, Workshop Digital
The results, in context
Workshop Digital reports a 400% increase in client conversions and 50% more leads at the same ad spend, lifting one client's conversion rate from 5% to 8%. Further optimization drove up to 4x the leads without additional traffic, and Dynamic Text Replacement produced a 20% conversion increase on some pages.