Case Study: Going lifts trial starts with a two-word CTA test in Unbounce

Key results

The challenge

Going, a travel-deals alerts service, wanted to increase the rate at which visitors started a premium trial from its landing pages.

The solution

Going ran an A/B test in Unbounce comparing two call-to-action variants, 'Sign up for free' versus 'Trial for free', to see which drove more trial starts.

The results, in context

The 'Trial for free' variant produced a 104% month-over-month increase in premium trial start rates. Unbounce documents the result in its conversion-rate-optimization case-study roundup.

Products used