Healthcare marketing softwareSourced

Case Study: Kareo Marketing lifts sign-ups and revenue with Unbounce landing pages

Kareo Marketing Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Kareo Marketing

Industry

Healthcare marketing software

Challenge

Complex doctor sign-up forms were suppressing conversions.

Headline result

$1.56M yearly revenue lift from optimized sign-up forms

Key results

$1.56M

Yearly revenue lift

Attributed to marketing/landing pages

30%

Lift in new doctors

From A/B testing the sign-up form

31%

Sign-up form conversion rate

40%

Increase in marketing ROI

The challenge

Kareo Marketing (formerly DoctorBase) sold marketing software to physicians and needed to grow new-doctor sign-ups. Its acquisition forms carried unnecessary fields that added friction to the sign-up process.

The solution

The team used Unbounce landing pages to run A/B tests on the doctor sign-up flow, removing unnecessary form fields to reduce friction and lift conversions.

“You're going to be able to increase your conversion rates literally within a week or less.”
JK
John Sung Kim
Founder & CEO, DoctorBase

The results, in context

Simplifying the sign-up form produced a 30% lift in new doctors and drove the doctor sign-up form to a 31% conversion rate. Unbounce attributes a $1.56 million yearly revenue lift and a 40% increase in marketing ROI to the optimized landing pages.

Products used

Unbounce Landing PagesUnbounce A/B Testing