Case Study: WorkForce Software sees 121% increase in in-market account engagement over six months
Key results
The challenge
WorkForce Software wanted to shift from traditional, hunch-based sales and marketing toward a data-driven, account-based approach. The team needed to understand buyer intent and focus on accounts genuinely in-market rather than broadcasting to everyone.
The solution
WorkForce Software used Demandbase's ABX platform and intent data to identify in-market accounts and coordinate engagement across sales and marketing along the buyer journey.
“The Demandbase platform is the perfect ABX engine to help companies understand intent and not just spam potential customers with unwanted emails — to really help you focus and look at where your buyers are along the journey and to support their education.”
LJLinda JohnsonGlobal Director of Marketing Operations, WorkForce Software
The results, in context
Over a six-month period, WorkForce Software saw a 121% increase in in-market accounts engaging with the company and a 24% increase in pipeline momentum for in-market accounts, alongside 80% solution engagement across sales and marketing.