Case Study: GoCardless unifies sales and marketing to deliver 11X ROI with Demandbase

Key results

The challenge

GoCardless wanted to run a more coordinated account-based strategy across its sales and marketing teams for a UK and Ireland open-banking campaign. The aim was to tie advertising spend directly to measurable pipeline rather than untracked reach.

The solution

GoCardless unified its sales and marketing teams on Demandbase to run and measure the account-based open-banking campaign against pipeline generated.

The results, in context

GoCardless unified sales and marketing on Demandbase and delivered 11X pipeline ROI on its open-banking campaign budget.

Products used