Case Study: How League increased meeting bookings by 41% using Demandbase
Key results
The challenge
League, a healthcare technology company, wanted to convert advertising spend into qualified opportunities and strengthen alignment between its marketing and sales teams. The goal was to prove measurable impact from precision account targeting.
The solution
League used Demandbase to run targeted advertising against prioritized accounts and to surface actionable insights that guided cross-functional engagement and follow-up.
“With Demandbase, we effectively transformed advertising spend into qualified opportunities. Through precision targeting and actionable insights, we've strengthened cross-functional alignment, accelerated pipeline growth, and delivered measurable impact in the areas that matter most.”
JLJared LevyGrowth Marketing Manager, League
The results, in context
Accounts served targeted advertisements showed a 41% lift in meeting-booking rates versus accounts that were not, and prioritized accounts that engaged with display ads showed a 47% lift in platform activity. Targeted campaigns delivered a 0.08% click-through rate.