Case Study: CyberArk achieves 4x higher close rates with an ABX approach powered by Demandbase
Key results
The challenge
CyberArk's global field and channel marketing teams needed a shared way to identify which accounts to prioritize and when to engage them. The organization wanted sales, marketing, and operations aligned around a single account-based strategy rather than acting on separate signals.
The solution
CyberArk adopted an account-based experience (ABX) approach powered by Demandbase, using intent and engagement signals to concentrate effort on high-propensity accounts and coordinate outreach across teams.
“Demandbase has been instrumental in helping us bring sales, marketing, and operations together around one strategy.”
CLChristian LoweryABX Programs Team Lead, Global Field & Channel Marketing, CyberArk
The results, in context
Using an ABX approach powered by Demandbase, CyberArk achieved 4x higher close rates among high-propensity accounts. Just 3% of its target accounts generated more than one-third of total pipeline.