Health & fitness wearablesSourced
Case Study: WHOOP lifts cross-sell conversions 10% with Hightouch AI Decisioning
WHOOP Case StudySourced & dated by Case Study Desk
Key results
The challenge
After a year of manual experimentation with traditional A/B testing and calendar-based email blasts, WHOOP's lifecycle marketing team struggled to increase member attach rates for apparel and accessories and to maximize customer lifetime value.
The solution
WHOOP adopted Hightouch AI Decisioning to automatically test and personalize lifecycle messaging, replacing manual experimentation with machine-driven decisioning.
“Within the first six weeks of using AI Decisioning, I feel like we've gathered more insights than we had in the prior 12 months.”
AOAoife O'DriscollLifecycle Marketing Lead, WHOOP
The results, in context
Within the first six weeks, WHOOP saw a 10% lift in cross-sell conversions and a 10% uplift in shop conversion rates, with a projected 20% uplift in revenue for 2025.
Products used
Hightouch AI Decisioning