Pet careSourced

Case Study: Whisker grew its subscriber base 41% in four months with Ordergroove

Whisker Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Whisker

Industry

Pet care

Challenge

Grow recurring subscriptions for consumable pet-care products.

Headline result

Whisker, maker of the Litter-Robot, used Ordergroove to grow its subscriber base 41% in four months and reduce churn 36%.

Key results

41%

Subscriber base growth

in four months

36%

Reduction in churn

68%

Increase in new subscription sign-ups

The challenge

Whisker, which makes the Litter-Robot and sells consumable pet-care products such as litter and filters, wanted a subscription partner that matched its vision and technical needs for repeat-purchase products.

The solution

Whisker selected Ordergroove to power subscriptions across its consumable product lines, including multi-subscription enrollment and mobile-app sign-ups.

“The tech capabilities and strategic expertise we saw during that evaluation period made it clear that Ordergroove was hands down the only partner for the vision and needs that we had.”
MW
Mike Woodall
Director of CRM & Subscriptions, Whisker

The results, in context

Ordergroove reports Whisker grew its subscriber base 41% in four months and reduced churn 36%. New subscription sign-ups increased 68%, and 70% of subscribers enrolled with two or more subscriptions.

Products used

Ordergroove Ordergroove Subscriptions