Case Study: How Whale cut manual CS work by 90% with Custify
Key results
The challenge
At Whale, customer success managers were losing significant time each day to repetitive manual tasks such as sending the same emails, checking metrics, and scheduling meetings. This limited time available for customers and left health scoring inconsistent.
The solution
Whale used Custify to automate recurring CS tasks and email workflows and to standardize health scoring, freeing CSMs from manual work.
“Before Custify, I would lose an entire day sending the same email over and over again, checking metrics, and scheduling meetings. Now, my inbox is empty at the end of the day because Custify does everything for me.”
SSStijn SmetTeam Lead Customer Success, Whale
The results, in context
Whale reports it reduced time spent on manual CS tasks by 90%, doubled its global health score, reduced churn, and stabilized MRR. The figures are quoted from Custify's public customers page and dated to the index date.