PaymentsSourced
Case Study: How Flatpay optimized marketing efficiency with Weld
Flatpay Case StudySourced & dated by Case Study Desk
Key results
The challenge
Flatpay is a payments company whose marketing data was fragmented, giving limited visibility into how leads translated into sales and revenue and making it hard to measure marketing efficiency or optimize targeting.
The solution
Flatpay implemented Weld to automate its data workflows, connecting marketing performance with actual business results and sending enriched lead data back to ad platforms.
“One of the biggest impacts has been unlocking new ways to buy media. Before, we didn't have the data to back up strategic decisions – now we do.”
JPJacob PoulsenHead of Marketing Expansion, Flatpay
The results, in context
Rebuilding its marketing data strategy on Weld produced a 30% reduction in cost per lead through better targeting and optimization, and gave the team the data foundation to scale campaigns with confidence.
Products used
Weld Weld ELTWeld Weld Reverse-ETL