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Case Study: How Danish Endurance boosted profitability with Weld

Danish Endurance Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Danish Endurance
Industry
Consumer Goods
Challenge
Fragmented data and no clear strategy obscured product-level profitability
Headline result
77% year-over-year EBITDA growth

Key results

77%
Year-over-year EBITDA growth
Driven by product- and market-level profitability insight

The challenge

Danish Endurance is an athletic and performance-gear brand. It relied on fragmented data from Excel files, custom Python scripts, and Power BI without a clear data strategy, and struggled to identify which products drove profitability.

The solution

The company implemented Weld to centralize data from Google, Shopify, Zalando, and Amazon into Google BigQuery, feeding BI tools such as Metabase and Power BI for profitability analysis.

Before Weld, our data was very simple. We didn't have a clear data strategy and relied heavily on Excel files and Power BI.

TM
Temur Makhsudov
Head of BI and Operations, Danish Endurance

The results, in context

With product- and market-level visibility into profitability, Danish Endurance achieved 77% year-over-year EBITDA growth, supported by faster month-end reporting and improved inventory management.

Products used

Weld Weld ELTWeld BigQuery connectorWeld Data Modeling