Case Study: How eComplete drives measurable impact with a lean, Weld-powered data stack
Key results
The challenge
eComplete is a private-equity and eCommerce investment firm whose analysis relied on static PowerPoint decks and fragmented spreadsheets across dozens of data sources. The infrastructure could not handle brand-specific nuances such as bundles, custom SKUs, or subscription models.
The solution
eComplete implemented Weld as a centralized, in-house data platform connecting sources such as Shopify, TikTok Ads, Facebook Ads, Google Ads, GA4, Amazon Ads, Klaviyo, Xero, and BigCommerce into Google BigQuery for ingestion, modeling, and automated reporting.
“Weld gives us the ability to see a huge array of KPIs and data points that we can then feed back to clients in an insightful and actionable way.”
PPPritesh PatelHead of Data and BI, eComplete
The results, in context
Running on Weld, one eComplete client achieved a £500k uplift in revenue in just six months. Automating a manual reporting process saved one team member at least one full day every month, and data automations freed up four hours per day for another portfolio company employee.