Case Study: Vivino halves WISMO tickets and lifts repeat sales 30% with AfterShip Tracking
Key results
The challenge
Vivino, the world's largest online wine marketplace, sold wines from many brands, each using multiple courier services, with no central hub to track orders. Manually extracting order information from individual courier websites for thousands of orders was impractical.
The solution
Vivino adopted AfterShip Tracking for a centralized dashboard, automated proactive delivery notifications, and branded, customizable tracking pages, integrated with over 1,000 courier services worldwide.
“AfterShip enables global marketplaces to launch and operate new markets by removing the complexity of localized logistics and carriers.”
CLChristos LosifidisVP of Product Management, Vivino
The results, in context
According to Vivino's customer story, proactive delivery updates cut WISMO tickets by 50%. Branded tracking pages and recommendations drove a 30% increase in repeat sales, a 25% lift in click-through on tracking-page marketing assets, a 30% rise in SMS opt-ins, 3x more site visits per order, and a 12% year-over-year SEO ranking improvement.